Did a sticker tank price of Derek Jeter debut ticket?

A Derek Jeter debut ticket sold for $13,420 over the weekend, but Darren Rovell thinks it could've gone for much more.

Why so low? He believes a sticker on the back of the ticket tanked the price.

Is something as small as a sticker on the back something that can totally alter the trajectory of a sale? Rovell and Will Stern discuss.