JFK sailboats show how the value of a story impacts memorabilia prices

So much of the hobby is about more than the item; it's about the story behind the item.

Darren Rovell showcases that with an item sold this week compared to a similar item from 2012.

One sailboat drawn by John F. Kennedy sold for $2,000 while the other sold for over $32,000? Why is there such a difference? Because of the story.