Madison Mallards honor late Chris Farley with Motivational Speakers Night

The Madison Mallards have done seven re-brands in the last two seasons, and they may have found their most popular one yet.

On Saturday the Mallards will honor the late Chris Farley, a native of Madison, WI.

Darren Rovell spoke with two members of the Mallards' marketing department to discover how this promotion came to be.

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