Funko announced an agreement Wednesday with the WNBA to create Funko Pop! figures, beginning with four featuring A’ja Wilson, Angel Reese, Breanna Stewart and Caitlin Clark.
The brand has previously partnered with the NBA, including for an activation allowing fans to create vinyl figures of themselves using NBA logos during All-Star Weekend, as well as collectible figures of licensed players.
Funko’s rise to the top of the collectible world has been swift, with revenue doubling from around $500 million in 2017 to more than $1 billion in 2024.
Likewise, demand for all things WNBA has surged in the past couple of years, spear-headed by Clark but seen league-wide in viewership numbers — 22 regular-season games averaged more than 1 million viewers last year — as well as in the collectible markets.
“At Funko, we believe fandom has no boundaries, and we are incredibly excited about this relationship,” Funko CEO Cynthia Williams said in a statement. “The recent rapid rise of the WNBA, the power of its players as engaging brand ambassadors, and its passionate fan base are a testament to the power of sports culture.
"Bringing these trailblazing athletes to our Pop! lineup is not just about collectibles — it’s about celebrating the energy, talent, and influence of women’s basketball.”
PSA, the third-party authenticator largely known for grading cards, began grading Funko figures in 2023.
Orders go on pre-sale May 14 ahead of the WNBA regular-season openers.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.