Jamie Mottram woke up to a flurry of texts Wednesday morning.
Every message said the same thing: He had to make a Cal Raleigh T-shirt.
On Tuesday night, the Seattle Mariners clinched a postseason berth for just the second time in the last 24 seasons. After the game, Raleigh the team's leader and MVP candidate, did his best impression of Jake Taylor from "Major League," saying to the crowd, "(We) might as well go win the whole f---ing thing."
Mottram, the president of Breaking T, a company which specializes in quickly turning moments into licensed T-shirts, rapidly set it into action.
By 11:16 a.m. ET on Wednesday, shirts featuring Raleigh's quote were live on the site. And sales went nuclear.
Less than 24 hours later, the shirt was already the company's top baseball T-shirt in the last two months and is well on its way to being the top MLB seller of 2025.
"It might be our No. 1 by the end of the day, honestly," Mottram said. "Cal Raleigh's given us some good material."
By 1 p.m. ET on Thursday, sales had already eclipsed Wednesday's scorching pace.
In addition to the R-rated version, Breaking T also produced a PG version, though the sales for that shirt don't compare to the explicit model, outpacing the kids' version 32:1 in sales.
Mottram, though, isn't surprised the kids' version isn't selling as well. He saw the same trend when Breaking T released two different T-shirts of Yankees manager Aaron Boone's "savages in the box" rant.
Though the PG version of Raleigh's shirt is quite clever. It features a dump truck, a play on Raleigh's incredible nickname of the "Big Dumper", with the words, "Might as well win the whole trucking thing."
Matt Liberman is a reporter and video producer for cllct, the premier company for collectible culture.