Buffalo quarterback Josh Allen looked every bit the reigning NFL MVP on Sunday night, leading the Bills to an improbable fourth-quarter comeback victory over the Baltimore Ravens.
And while he was Superman on the field in Week 1, Allen might have made an even greater impact off of it.
Fans watching the game might have noticed a hat on Allen's head as he entered Highmark Stadium on Sunday.
For each home game, Josh Allen wears a custom cap designed by a Champion Patient from OCH. ???? pic.twitter.com/mipOr9nz70
— Sunday Night Football on NBC (@SNFonNBC) September 7, 2025
For each home game this season, Allen will wear a custom New Era hat that will then be auctioned off, with 100% of the proceeds going to the Patricia Allen Fund (named after Allen's grandmother) to benefit critical care teams at Buffalo’s Oishei Children’s Hospital (OCH).
Allen, who has an investment stake in Buffalo-based New Era, is also the company's "Director of Billustration," which involved 9FORTY Bills hats. Those hats, which retail for $34.99, are currently out of stock on New Era's website in every color available.
This offseason, however, a number of those hats were put aside for a "customization party," in which children at OCH would add their own illustrations to the hats.
Before Sunday's game, Allen wore a hat designed by Jaxson, a 5-year-old who suffers from Myotonic Dystrophy.
"Jaxson spent the first 44 days of his life in the NICU at Oishei Children's Hospital (OCH)," according to a New Era press release. "Since then, he has had nine different surgeries — but you would never know it with the strength and resiliency he shows. Jaxson and his family credit OCH, their medical professionals, and their resources for diagnosis and treatment, especially given the rarity of Jaxon's condition."
After the game, Allen signed the hat and added the final score of 41-40 before it headed to auction. It closed Tuesday night for $17,150.
Matt Liberman is a reporter and video producer for cllct, the premier company for collectible culture.