The Fyre Festival brand, including its IP, trademarks and social media assets, sold for $245,300 on eBay on Tuesday afternoon.
The ill-fated festival became infamous in 2017 after its founder, Billy McFarland, was unable to deliver on lofty promises and flashy marketing — resulting in attendees receiving tent lodging and packaged sandwiches instead of promised villas, despite some paying thousands for tickets.
McFarland later pled guilty to wire fraud and was ordered to pay $26 million to those harmed by the event.
“I’ve done a lot of crazy things, but this might be the craziest thing yet,” McFarland said on Instagram last week. “Today I am taking the most famous festival brand, Fyre Festival, and putting it up for auction on eBay, starting at one cent. We’ve had over 1,000 offers for the Fyre brand, but I am done playing games.”
Will Stern is a reporter and editor for cllct, the premier company for collectible content.