Sydney Sweeney’s soap, made out of her bathwater, is no joke.
An eBay auction for a bar sold for $590 on Saturday afternoon — nearly 75 times the original retail cost of $8.
On Friday, 5,000 bars of Sydney’s Bathwater Bliss, made by soap maker Dr. Squatch out of the a bath the actress took for the company in a 2024 ad, sold out immediately online.
In the next 24 hours, the bars sold for more than 30 times that on the secondary market.
StockX had 18 sales for an average of $251 each. Three bars were sold on eBay Saturday afternoon for an average of $364 each.
Each soap bar comes with a Certificate of Authenticity that attests to the fact the item is genuinely made with Sweeney’s bathwater.
The "Euphoria" star has 25.8 million followers on Instagram.
Darren Rovell is the founder of cllct and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.