Unless you're over the age of 40, you probably don't remember much about the Dallas Cowboys dynasty of the 1990s.
It has been nearly 30 years since the Cowboys won their last Super Bowl in January 1996, claiming the franchise's third title in a dominant four-year run during the middle of the decade.
Netflix is hoping to rekindle those memories and introduce "The Triplets" to a new set of fans as "America's Team: The Gambler and His Cowboys" debuted Tuesday on the streaming platform.
The eight-part documentary aims to do for NFL fans what "The Last Dance" did for Michael Jordan and the Chicago Bulls during the pandemic.
If you're a fan of Emmitt Smith, Troy Aikman, Michael Irvin and Co. — or you become one after watching the doc — cllct is here to offer our rundown on collectibles for the '90s Cowboys:
Emmitt Smith
Collecting the Cowboys — both overall and during the dynasty — usually starts with the NFL's all-time leading rusher for many hobbyists.
Smith was the engine who drove Dallas, and he has a number of ultra high-end cards to chase.
Smith’s 1990 Score Supplemental rookie card has been among his most coveted cards. A BGS 10 Pristine example fetched its all-time high in 2021 when it sold for $9,101 at PWCC.
High-grade examples are still achievable for average collectors, however, with PSA 9 copies selling for around $100 and raw examples available for less than $50.
Like most players from the 1990s, Smith’s most expensive cards are typically super short-printed parallels and variations. His all-time record at public auction is the $66,000 paid for a 1997 Metal Universe Precious Metal Gems Green BGS 8.5 at Fanatics Collect in May.
Though Smith is well-known for keeping many of his own jerseys, helmets and other pieces of memorabilia, some key items have reached the open market.
The helmet Smith wore during Super Bowl XXX, photo-matched to six total games, sold for $108,000 at Heritage in 2024.
Troy Aikman
The field general of Dallas’ “Triplets,” Aikman has been highly collectible for a generation of Cowboys fans. His 1989 Score rookie card — that set was packed with stars, including Aikman, Irvin, Cris Carter, Rod Woodson and Barry Sanders — has been by far his most recognizable.
The record for Aikman’s 1989 Score at public auction is the $5,417 paid for a BGS 10 Pristine example on eBay in 2022. For new collectors hoping to get into Aikman’s key cards, PSA 10 examples of his 1989 Score can be had for less than $600 and raw copies go for less than $20.
Much like Smith, Aikman’s record for any card at public auction is an ultra-rare PMG, with a 1997 Metal Universe Precious Metal Gems Green BGS 8.5 fetching $12,322 at Goldin in 2024.
The jersey worn by Aikman during Super Bowl XXVII, where he was named the game's MVP, sold for $44,428 at Grey Flannel Auctions in 2017.
Michael Irvin
Irvin’s career was cut short, but he’s still remembered as a walking human highlight that lifted Dallas in some of its most important moments. And plenty of off-field controversy.
One of his key rookie cards landed alongside Aikman’s in 1989 Score, and can be had today for $10 or less in raw condition. The record for the card, according to Card Ladder’s database, is the $3,825 paid for an autographed PSA/DNA 10/10 example in 2022.
The record for any Irvin card at public auction is the $23,912 paid for a 1997 Metal Universe Precious Metal Gems Green PSA 7 at Goldin in May.
Deion Sanders
Outside of the “Triplets,” Sanders is likely the most memorable Cowboys player from the '90s dynasty for many fans — even if he was only there for one season.
After helping San Francisco to a Super Bowl title, Sanders left the 49ers in free agency to join the 1995-96 Cowboys and immediately helped the dynasty win its third title.
Another star with a rookie card in 1989 Score, Sanders’ key rookie can be snagged in raw condition in 2025 for less than $15. The all-time record for the card is the $7,000 paid for a SGC 10 Pristine example at PWCC in 2021.
According to Card Ladder, the public record for any Sanders card is the $14,400 paid for a 1997 Skybox Premium Star Rubies PSA 8 at Fanatics Collect in February.
Super Bowl rings
Ignoring individual players, some of the best memorabilia to hit the auction block for the Cowboys dynasty has been the plethora of Super Bowl rings.
Larry Brown’s ring from Super Bowl XXX, when he became the first defensive back to win MVP, sold at Heritage in 2015 for $89,625.
Rings for Alvin Harper from Super Bowl XXVII and XXVIII fetched $56,400 and $54,000, respectively, at Heritage in 2021.
Scott Case’s ring from Super Bowl XXX sold for $55,200 in 2022.
Two rings from tight ends coach Robert Ford have sold in recent years, with the ring from Super Bowl XXVII fetching $31,720 in February and the ring from Super Bowl XXX selling for $20,400 in Dec. 2024.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.