COBRA Golf announced a partnership with Chipotle and Max Homa on Tuesday, introducing a limited-edition foil-wrapped burrito head cover and tortilla chip golf ball bag ahead of the Memorial Tournament.
Homa, a Chipotle super fan, became a COBRA-sponsored golfer earlier this year.
“COBRA has always been a leader in making the game of golf more approachable, and this collaboration is no different,” Homa said in a statement. “Partnering with COBRA and Chipotle to bring my two favorite things together has been a lot of fun. We wanted to create something that speaks to golf’s new generation: entertaining, bold and personal.”
The collaboration marks the first golf-oriented activation for Chipotle.
The head cover and shag bag are available for sale now.
Homa is currently the 87th-ranked golfer in the world.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.