Labubu toys, Pokémon cards dominate year on StockX

Company's "Big Facts" report shows Labubus were in top 10 items almost every day in 2025

Cover Image for Labubu toys, Pokémon cards dominate year on StockX
The Labubu craze has dominated StockX in 2025, according to the company's latest report. (Credit: Getty)

In StockX’s “Big Facts” report, covering the biggest trends on the platform in 2025, the company reported sales of Pokémon cards and Labubu toys were predictably way up in the past year, while running silhouettes remained popular in sneakers and digital cameras are seeing a bit of a renaissance.

All sales and search data below comes from the StockX platform.

Sales of Pokemon cards were up 339% year-over-year on the platform, while sales of Topps cards were up 127% and Magic: The Gathering was up 740%.

Labubus appeared in the top 10 best-selling items on StockX nearly every day of 2025.

Asics performed exceptionally well this year, owning the top-selling sneaker on the platform (the Gel-1130 Black Pure Silver) and growing sales 45% year-over-year for the brand overall.

The top performance basketball sneaker of the year was the Kobe 6 Protro, which increased sales 100% year-over-year. In second place is the Kobe 8 Protro.

The adidas Samba was one of the most popular slim sneaker silhouettes, with more than 700 different Samba colorways selling on the platform this year.

Digital cameras were a big hit, with searches for “Canon G7X” up 1,919% on the year and more than $6 million spent on Canon’s digital cameras on the platform.

Here are the top 10 best-selling jerseys on StockX in 2025:

  1. Nike 2024-25 Paris Saint-Germain fourth jersey
  2. Travis Scott x Nike x FC Barcelona retro 2000-01 home skeleton jersey
  3. Nike Kobe Mamba Mentality Los Angeles Lakers City Edition Swingman jersey
  4. Adidas x Oasis Tour Jacquard jersey
  5. Adidas Mexico gold jersey
  6. Nike Total 90 Brazil Ronaldinho 2004 reissue jersey
  7. Nike Kobe Bryant baseball jersey
  8. Adidas x Oasis Tour Jacquard jersey
  9. Travis Scott x FC Barcelona 2024-25 Cactus Jack match away jersey
  10. Supreme Bandana football jersey

The NikeCraft Mars Yard 3.0 Tom Sachs Space Camp had the highest average resale price of any sneaker on the platform at $1,075.

The top three pieces of apparel in terms of average resale price were the 2024-25 FC Barcelona x Travis Scott limited-edition home jersey ($877), the Supreme SpongeBob SquarePants Jeff Hamilton racing jacket ($619) and the Nike x Takashi Murakami x MLB World Tour Tokyo Series 2025 Dodgers Ohtani Kanji jersey ($574).

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Will Stern is a reporter and editor for cllct, the premier company for collectible culture.