The NFL unveiled its first "Rivalries" uniforms Thursday for eight teams in the league.
The 2025 season marks the first year of the jersey program in which two divisions will wear special jerseys for the teams' biggest rivalry games each season.
This year's divisions include the AFC East and NFC West.
Here's a look at each team's "Rivalries" uniforms and when they will be worn:
AFC EAST
Buffalo Bills ("Cold Front"): Oct. 5 vs. Patriots
Miami Dolphins ("Dark Waters"): Sept. 29 vs. Jets
New England Patriots ("Nor'Easter"): Nov. 13 vs. Jets
New York Jets ("Gotham City Football Club"): Dec. 7 vs. Dolphins
NFC WEST
Arizona Cardinals ("Built to Last"): Sept. 25 vs. Seahawks
Los Angeles Rams ("Midnight Mode"): Nov. 16 vs. Seahawks
San Francisco 49ers ("For the Faithful"): Jan. 4 vs. Seahawks
Seattle Seahawks ("High-Decibel Zone"): Dec. 18 vs. Rams
"The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival," said Taryn Hutt, NFL vice president of club marketing, in Thursday's news release. "Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan."
The threads' designs are "rooted extensively in the legacies and inspirations true to each team" and are meant to celebrate the storied rivalries.
The remainder of the league's 24 teams will have their uniforms rolled out over the course of the next three seasons.
- 2026: AFC South and NFC North
- 2027: AFC West and NFC East
- 2028: AFC North and NFC South
In addition to wearing the jerseys in games, Electronic Arts will begin incorporating the jerseys into "Madden 26" throughout the season.
All Rivalries apparel, including helmets, can be purchased at Nike.com, NFLshop.com, Fanatics.com, Riddell.com, Neweracap.com, individual team stores and additional retail locations beginning Sept. 10.
Matt Liberman is a video producer and reporter for cllct, the premier company for collectible culture.