American consumers can expect to see increased prices for Nike products starting next month.
The increases will range from $2 to $10, cllct has confirmed, but there will be no change in prices for products under $100. The news was first reported by Complex.
“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” Nike said in a statement to Complex.
There are several exceptions to Nike's price increases: All Jordan apparel and accessories, all Nike Air Force 1 shoes and kids' footwear and apparel will not be affected.
Nike's current fiscal year ends May 31, and the price increases are expected to go into effect beginning June 1. Complex reported Nike informed its retailers of the price hike this week.
These increases come following a slew of tariffs implemented by the Trump administration in April, which targeted countries in Southeast Asia, where Nike does the bulk of its manufacturing. Nike did not specifically mention tariffs in its statement.
According to a 2024 SEC filing, roughly 50% of Nike's footwear is made in Vietnam, 27% in Indonesia, and 18% in China.
All three of those countries were hit with tariffs of at least 30%, and Vietnam, most notably, was hit with a tariff of 46%. President Trump announced a 90-day pause on all new tariffs last month, excluding China.
Nike wasn't the first shoe and apparel company to increase its prices, and it likely won't be the last. Last month, adidas announced its prices would rise in the U.S. due to tariff implementation.
According to Budget Lab, a non-partisan policy research center at Yale University that provides analysis of federal policy proposals for the American economy, shoe prices are expected to be 15% higher and apparel prices are expected to be 14% higher in the short run.
Those prices could increase more in the long run.
Budget Lab’s report May 12 indicated an average per-household consumer loss of $2,800 as a result of higher tariffs.
Matt Liberman is a reporter and video producer for cllct, the premier company for collectible culture.