WNBA Rookie of the Year Paige Bueckers has agreed to an exclusive, multi-year autographed memorabilia partnership with Fanatics, the company announced Wednesday.
The agreement will feature collectibles throughout her WNBA career as well as her heralded time at UConn, where she led the Huskies to a national championship last season.
The deal marks Bueckers' first exclusive memorabilia agreement. She joins the company’s Fanatics Authentics division, which also includes Tom Brady, Victor Wembanyama, JuJu Watkins and Sabrina Ionescu, among others.
“Partnering with Fanatics is a game-changer for me,” Bueckers said in a statement. “They’re the clear leader in the memorabilia industry and understand what matters most — the relationship between athletes and their fans. I couldn’t be more excited to work together, create incredible products, and continue to elevate women athletes and our game to new levels while building stronger connections for fans and collectors everywhere.”
The Paige Bueckers memorabilia collection is now available for purchase across the Fanatics network of sites including Fanatics.com and WNBAStore.com.
As part of the partnership, Fanatics will make an annual donation to Bueckers' charity, the Paige Bueckers Foundation (PBF), which focuses on creating opportunity and promoting justice across four primary areas: sport, creative, economic and food equity and wellness.
“Paige represents the future of women’s basketball, and we’re thrilled to bring fans closer to her and her remarkable journey through this exclusive partnership,” said Fanatics executive vice president Victor Shaffer. “Fanatics is proud to celebrate the incredible moments from throughout her career and work closely together as she builds a legacy that extends far beyond the basketball court.”
Bueckers has already cemented herself among the game's all-time greats when it comes to collectibles. According to Fanatics, Bueckers jersey sales on draft night were the most in WNBA history outside of Caitlin Clark.
And while no one has come close to touching Clark's prices across collectibles — and we likely won't see anyone contest those records for a long time — Bueckers' card market is bullish compared to anyone else in the league.
A $31,787 sale for her 2023-24 Bowman Chrome Prospect Superfractor is the second-most expensive sale of all time for a women's basketball player not named Clark, trailing only the $40,260 sale of a 2022-23 Bowman Chrome Prospect Superfractor for USC star Juju Watkins.
Matt Liberman is a reporter and video producer for cllct, the premier company for collectible culture.