We're officially at the halfway mark of the NBA season, and the league has released its top jersey sellers from the first half of the 2025-26 campaign.
Warriors star Steph Curry leads the pack at midseason as he looks to dethrone Luka Dončić. Last season, the newly acquired Lakers cornerstone became the first player to lead the league in jersey sales not named Curry or LeBron James.
Dončić currently sits second this season with James at fifth. The Lakers are the only team with two players in the top 15.
The lone rookie to crack the top 15, unsurprisingly, is Cooper Flagg. The No. 1 overall pick of the 2025 NBA Draft is well on his way to winning Rookie of the Year. Recent projections have his odds sitting at about -900, meaning you would have to bet $900 to win $100.
Ironically, Jayson Tatum made the top 15 instead of his counterpart, Jaylen Brown. Both made the top 15 last season, with Tatum finishing at No. 4 and Brown at No. 15. But halfway through the season, Brown has fallen off the leaderboard, despite putting up MVP-type numbers.
Without Tatum, who is recovering from a torn Achilles tendon, Brown is the fourth-leading scorer in the NBA (29.8 PPG) and has the Celtics sitting second in the East. Tatum, meanwhile, checks in at eighth on this list, ahead of Nikola Jokić, Kevin Durant and Giannis Antetokounmpo.
The full top 15 is as follows:
- Steph Curry, Golden State Warriors
- Luka Dončić, Los Angeles Lakers
- Jalen Brunson, New York Knicks
- Victor Wembanyama, San Antonio Spurs
- LeBron James, Los Angeles Lakers
- Anthony Edwards, Minnesota Timberwolves
- Shai Gilgeous-Alexander, Oklahoma City Thunder
- Jayson Tatum, Boston Celtics
- Nikola Jokić, Denver Nuggets
- Tyrese Maxey, Philadelphia 76ers
- Cooper Flagg, Dallas Mavericks
- Kevin Durant, Houston Rockets
- Giannis Antetokounmpo, Milwaukee Bucks
- Cade Cunningham, Detroit Pistons
- Donovan Mitchell, Cleveland Cavaliers