A new memorabilia museum curated by broadcaster Jim Gray and Tom Brady placed tickets on sale Friday, with prices starting at $35 for general admission, ahead of the grand opening on June 20 at the Fontainebleau in Las Vegas.
Dubbed “Hall of Excellence,” the exhibit will host dozens of items from significant moments in sports and entertainment history with a self-guided tour recorded by Morgan Freeman.
"The Hall of Excellence is about more than preserving history — it is about celebrating the relentless pursuit of greatness," Brady said in a statement. "These moments, these legends, they remind us of what is possible when passion and hard work come together, and they inspire us to chase our own legacies.
“So much of this memorabilia represents the incredible journey that I, like so many others, have been fortunate enough to experience. Artifacts like these do not belong hidden away, they should be shared with the fans who were along for the journey with us.”
Some of the items expected to be on exhibit include a Jackie Robinson bat from 1947, all seven of Tom Brady’s Super Bowl rings, Oprah Winfrey’s Presidential Medal of Freedom and a trophy room that includes the Vince Lombardi Trophy, the Heisman Trophy, the Claret Jug, the MLB Commissioner's Trophy, Larry O'Brien Championship Trophy and more.
"The Hall of Excellence is the most extraordinary collection of historic sports and entertainment artifacts ever assembled. It's a tribute to iconic legends whose achievements exceeded even their boldest dreams. This museum takes you back to the unforgettable moments that shaped generations," Gray said in a statement. "By sharing these remarkable treasures, we hope to inspire future generations to strive for excellence. We are deeply grateful to all the superstars who generously contributed their most prized possessions.”
Brady’s involvement should come as no surprise for those who have been paying attention to his post-retirement involvement in collectibles. Brady has recently opened multiple card shops and previously hosted an auction at Sotheby’s.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.