Packers, Jets, Steelers ... it doesn’t really matter at this point.
Aaron Rodgers’ legacy on the field and in the sports card market is likely set, regardless of what he accomplishes in 2025.
The four-time MVP signed a one-year deal with Pittsburgh on Thursday to play what could be his final season in the NFL, and the reality is his status among the collecting community was likely determined long ago.
And it hasn’t been exactly electric for a player some consider to be one of the 10 greatest quarterbacks of all time.
The 24th pick in the 2005 NFL Draft, Rodgers’ career on the field and in the hobby started slow, but picked up quickly after being named Green Bay’s starting quarterback in 2008.
According to Card Ladder’s Aaron Rodgers Index, which tracks 106 cards that represent his collective market, Rodgers’ card market had a value of just 572 in May 2008. Roughly four years later, after Rodgers won his first MVP, his market had climbed to a value of 2,987.
Like most athletes during the era, Rodgers’ market exploded in value during the COVID-19 pandemic. His market peaked at a value of 43,902 in April 2022, but has drastically declined since.
Though his post-pandemic value is higher than it was pre-pandemic, the fall was sharp — it dropped to a value of less than 18,000 in just over a year — and recent data points show interest in one of the NFL’s greatest passers has collapsed at worst and stagnated at best.
According to Card Ladder, Rodgers has two public sales of $100,000 or more, including the record $225,000 paid for a 2005 SP Authentic Gold RPA /25 in December 2021.
Interest in his high-end market has greatly waned, however. His highest sale post-pandemic is the $39,600 paid for a 2005 Bowman Chrome Gold Refractor Rookie Autograph 1/1 in 2023. In 2024, Rodgers’ record public sale was $20,476 and so far in 2025 his high is just $16,320.
Compared to six-figure sales for peers such as Tom Brady (21) and Peyton Manning (three) since the start of 2024, Rodgers’ high-end market appears anemic.
Collector sentiment hasn’t been very high when Rodgers has been in a different uniform, either. According to Card Ladder, the highest public sale for Rodgers with the New York Jets appears to be the $13,999 paid for a 2024 Panini Prizm Nebula Choice 1/1 in March.
Declines at the high-end can be expected for Rodgers, but slowed interest at the low end is a troubling sign for an all-time great.
According to data tool Market Movers, the 11,100 sales logged for Rodgers over the last 365 days is the 47th-most among all tracked football players. That total lags not only behind peers including Manning and Brady, but also quarterbacks such as Justin Fields (14.4k), Tua Tagovailoa (18.0k) and even Will Levis (26.6k).
Lack of interest in Rodgers at the ultra high-end isn’t unexpected, but declining interest in his low-end cards signals that everyday collectors are moving on. An early season-ending injury in 2024 certainly impacted his total, but Rodgers also hasn’t done himself any favors by becoming a polarizing figure off the field.
Regardless of the narrative, Rodgers will still retire as a Super Bowl champion with multiple MVPs — that still means something among football collectors.
His card market might have just faded a little faster than some would have expected.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.