The most talked-about card currently up for bid is in a new holder.
Goldin Auctions founder and CEO Ken Goldin revealed Friday he had PSA reholder Logan Paul’s Pokémon Pikachu Illustrator, which is graded PSA 10.
Bidding for the card has hit $6.324 million, including buyer’s premium, with 23 days remaining in the auction.
Set to close Feb. 15 as part of Goldin’s 2026 Pokémon and TCG Auction, the auction has now surpassed the $5.275 million Paul paid for the card in 2021, which set the old record.
Goldin got a brand new 2026 PSA slab for the 1/1 Pikachu Illustrator.
— cllct (@cllctMedia) January 23, 2026
The current bid is $6,324,000, which means it already broke its own record for most expensive Pokémon card in the world.
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Consigned to Goldin during an episode of Netflix’s “King of Collectibles: The Goldin Touch,” Paul’s Illustrator has been one of the most high-profile trading cards to hit the auction block.
Some critics had attacked the grading on the card, saying it shouldn’t have been the only Illustrator to get a 10. But Goldin and Paul believed some of that noise had to do with some damage to the holder.
Paul had a diamond necklace made so he could wear the card during his WWE debut and other special events. But Goldin noticed the diamonds hitting the slab caused scratches and dings.
“What I wanted to do was put it in a fresh, clean, new holder that is modern with the latest anti-counterfeiting tech and then stabilize the necklace so that at least when it leaves our building the holder is spotless,” Goldin told cllct. “So, we are going to put something around the chain so that the chain cannot touch the necklace, and when the buyer gets it, they can do what they want with it.”
Paul said the fact the card was reholdered and confirmed as a 10 should silence any doubters.
“I think the card speaks for itself," said Paul, who is promising to hand the card to the winner. "It’s the only Illustrator to ever be graded a 10 by PSA, and the new clean slab is just confirmation that this is the greatest card in Pokémon.”
Goldin advanced Paul $2.5 million to consign the card.
The card’s current bid would make it the most expensive Pokémon card sold at public auction and the first to top $1 million. According to Card Ladder’s records, three non-sports cards have eclipsed $1 million, all via private sale.
Cllct reporter Ben Burrows contributed to this report.
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Darren Rovell is the founder of cllct and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.