ATLANTA — The Harlem Globetrotters, leaders in breaking barriers and making history, and cllct, the culture-first collectibles company, announced a new partnership Thursday in advance of the Globetrotters’ 100th anniversary season.
The collaboration launches a season-long journey through basketball history, wrapped in storytelling, nostalgia and exclusive collectible drops that bridge generations.
The official tip-off of the Globetrotters' centennial season will be Sunday, Dec. 14, at Madison Square Garden, with the remaining tour schedule to be announced in September.
The first collaboration to drop will be the reveal of the team's 100th anniversary uniform with a one-of-a-kind commemorative mini jersey. The high-quality, serialized miniature jersey (12-inch by 18-inch) replica of the 100th anniversary uniform, designed with an autograph-friendly space, comes in its own custom retail packaging and includes post-game autograph rights.
“As we celebrate 100 years of defining basketball and sport greatness, we wanted a partner who could help us tap into what we really are, a global cultural movement,” said Keith Dawkins, president, Harlem Globetrotters & Herschend Entertainment Studios. “cllct brings a fresh approach to the collectibles space through custom product development and storytelling that’s smart, strategic and deeply connected to how audiences consume and collect culture. This is about honoring our legacy in a way that feels just as original as the day we started.”
From game-worn artifacts to never-before-seen content and fan-first experiences, the collaboration will spotlight the cultural moments, legendary players, and global impact that made the Globetrotters into world-famous icons, not just in basketball, but across music, film, television, and fashion.
The partnership will come to life in a format built for today’s fan: collectible, ownable and unforgettable.
“Collectibles are storytelling in physical form,” cllct founder Darren Rovell said. “The Globetrotters are one of the few sports brands that transcended the game and became a global cultural force. We’re proud to help celebrate that by giving fans the chance to hear those stories, collect real moments, real history, and real emotion in ways that speak to today’s culture.”
At the heart of the partnership is collectible culture: a booming movement redefining how fans connect with history. For a brand such as the Globetrotters, whose story is packed with social impact, trailblazing performances and generational influence, there has never been a better moment to remix the past into the present.
Throughout the season, fans will be able to access a curated stream of limited-edition collectibles tied to major milestone occasions, tour stops, iconic players and untold stories, both physical and digital, both nostalgic and never-before-seen. Each drop will serve as a time capsule, letting fans relive a moment or discover one for the first time.
This is 100 years of innovation, showmanship, and cultural power completely reimagined for a new generation.