Jalen Brunson has landed on the cover of SLAM once again as the New York Knicks star leads his team into the Eastern Conference finals for the first time in 25 years.
NEW YORK CITY. TALK TO ME. JALEN BRUNSON COVERS SLAM 256. pic.twitter.com/TSUOO5Uj4d
— SLAM (@SLAMonline) May 21, 2025
Featuring the point guard demonstrating his patented 3-point celebration with the words “King of New York” beneath his name, SLAM is the latest brand looking to capitalize on the palpable excitement of Knicks fans.
After launching Wednesday morning, SLAM instantly sold out of its $94 GOLD METAL variant magazines, which are numbered to just 94.
Brunson also graced the cover of SLAM for issue No. 243 in 2023.
According to Fanatics data shared with Bloomberg, the Knicks playoff run has boosted sales of the team’s merchandise by 80% compared to last year’s playoffs.
Brunson’s jersey was the fifth-best selling in the NBA this past season, one spot behind Jayson Tatum and ahead of Victor Wembanyama.
On Monday, SLAM released a limited-edition cover of Indiana Fever guard Caitlin Clark, which also instantly sold out.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.