The LEGO Group reported revenue growth of 12% to around $5.37 billion, including a 13% increase in consumer sales, in the first half of 2025, the company announced Wednesday morning.
The company also said it increased its market share as it outperformed the toy market.
During the first half of the year, LEGO introduced 314 new sets, marking a new record. Its best-sellers included LEGO City, LEGO Technic, LEGO Botanicals, LEGO Icons and LEGO Star Wars™.
Other highlights from the report included the company opening a new factory in Vietnam, as well as a $1.5 billion investment in a new factory and distribution center in Virginia. The company opened 24 stores in the first half of 24, bringing its total to 1,079 in 54 markets.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.