From apparel drops to trading cards and other collectibles, Fanatics Fest NYC 2025 will be packed with dozens of pieces of exclusive merchandise and more.
Here’s a glance at some of the biggest event exclusives for attendees hoping to leave the three-day event with a souvenir or two.
Exclusive Football x Football drop
One of the most popular apparel drops is expected to be a Football x Football crossover, with soccer-style jerseys created for every NFL team.
Designs range from simple team names and logos to louder designs for teams including the Chiefs, Falcons and Patriots.
Exclusive Topps sports card releases
The most important Fanatics Fest-exclusive drops will likely be the three sports card sets. Collectors needed to win an EQL drop and will have to pick the sets up in person.
Of the three, the most coveted will likely be the collaboration between Topps and musician Travis Scott for a Topps Chrome Cactus Jack crossover set. A similar set, which made its debut at last year’s Fanatics Fest, was extremely popular and saw strong secondary-market movement immediately after release.
The two other exclusive sports card sets include a special Series 2 Baseball release and a Formula 1 set. Each will have Fanatics Fest-exclusive parallels included.
Ticket add-ons
A number of add-ons are available when purchasing tickets to Fanatics Fest.
As of Thursday, a FFNYC Topps Basketball T-Shirt and three comic book variant covers were available to add to any ticket purchase.
The comic variant covers included Brian Dawkins as Wolverine, Coco Gauff as Iron Man and Bo Jackson as Captain America.
Lids hats, patches and pins
Hat retailer Lids plans to have a number of items available, including the Player Chase Series 2 Mystery Box, which includes three hats and trading cards in collaboration with Topps and Mitchell & Ness.
Exclusive to Fanatics Fest are special FDNY and NYPD hats and apparel in collaboration with New Era and exclusive Yankees and Mets hats from the 47 brand.
Lids will also offer a number of patches and pins, including Fanatics Fest-exclusive pins with special designs for the event.
Exclusive VeeFriends merchandise
VeeFriends, the trading card and NFT brand founded by influencer Gary Vaynerchuk, will have a booth with exclusive Fanatics Fest merchandise that includes breaker mats, card stands, pins and stickers.
Exclusive Complex x Salehe Bembury x Mitchell & Ness drop
Complex, Mitchell & Ness and designer Salehe Bembury are collaborating on an exclusive drop that features the New York Knicks.
According to Fanatics, the Knicks capsule has “fresh takes” on the team’s warm-up jacket and jerseys.
Exclusive throwback NFL jerseys
Fanatics is partnering with Mitchell & Ness as well as AMP, Born X Raised, Salehe Bembury and The Shop to create throwback NFL jerseys exclusively available at Fanatics Fest.
Jerseys come with garment bags and chances to win random M&N Artist Series cards or stickers.
Exclusive PSG x MLB kit
An alternate PSG kit will be available at Fanatics Fest with an MLB-inspired jersey design. The kit will also be available at the flagship PSG Paris store starting on Friday.
Anti Social Social Club UFC and WWE
Fanatics is partnering with the Anti Social Social Club apparel brand for a series of UFC and WWE T-shirts. Tees will be available exclusively during Fanatics Fest.
NFL and MLB Under Wraps Mystery Box
Fanatics is launching a new memorabilia mystery box in collaboration with the NFL, MLB and its Fanatics Authentic brand.
The Under Wraps boxes will be available only at the Fanatics Authentic booth during Fanatics Fest.
Mitchell & Ness stickers
The Mitchell & Ness booth will have a bodega theme and a Fanatics Fest-exclusive sticker machine.
Stickers are hand-designed M&N cards from the company’s art team.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.