Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion.
Whatnot’s valuation has more than doubled since the start of 2025 when it raised $265 million in Series E funding. Series F funding was co-led by DST Global and CapitalG. New investors include Sequoia Capital and Alkeon Capital.
According to Whatnot, the company has already surpassed $6 billion in gross merchandise value in 2025 to more than double its total for all of 2024. Whatnot also announced its customer retention has eclipsed 80% month-over-month for an 18% increase year-over-year.
Whatnot has raised $968 million since being founded in 2019.
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“The conversation around live shopping has changed. We’re no longer asking if it will catch on. Whatnot is proving that live shopping is retail’s new normal,” Whatnot co-founder and CEO Grant LaFontaine said in a statement. “This funding represents both investor conviction and consumer confidence in our vision for the future of live commerce. With this capital, we will create more opportunities to help sellers build profitable businesses from their passions to delight buyers around the globe.”
Whatnot plans to use its Series F funding to add additional features, build its marketplace and expand internationally. The platform also announced Tuesday it will facilitate a tender offer for select investors to buy $126 million worth of shares.
Whatnot announced $265 million in Series E funding in January, and reported at the time it had doubled the number of new sellers and first-time buyers over the past year. Sales volume had also increased by more than 100% in 2024.
In October, Whatnot announced plans to regulate the sale of repacks and surprise products on the platform. Under the new policy, repack manufacturers would need to meet a series of requirements, including an application for Whatnot to vet the business, for their products to be sold on the platform.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the collectibles editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.