Fanatics maintained proper quality controls to distribute high-value cards to customers randomly, according to an examination over the last year by KPMG, a leading audit, tax and advisory firm.
KPMG’s report, which was commissioned by Fanatics and released Friday, examined Fanatics Collectibles’ collation, packaging and distribution processes from April 1, 2024, through March 31, 2025.
The report confirmed Fanatics’ assertions it has designed, implemented and maintained proper controls.
Those controls, Fanatics says, provide “reasonable assurance that high-value cards were collated randomly, that specific high-value cards were not directed into specific packs and that packages containing high-value cards were distributed to customers in an impartial manner.”
“The integrity of our products is absolutely paramount to the success of everything we do,” Topps president of trading cards David Leiner said during the 2025 Topps Industry Conference this week.
“It's something we take incredibly seriously, and it’s something for decades that we’ve taken a lot of pride in keeping everything random.
“Trust us, we have no idea where anything goes. Don’t only trust us, KPMG actually just validated for the past 12 months that everything is completely random. And that’s paramount for the success of our business: that collectors know and understand that and feel they have a chance to pull all the great hits that are out there.”
The recent report from KPMG is at least the third examination the firm has completed for Fanatics Collectibles.
KPMG finished its first examination of Fanatics’ trading card distribution process prior to last year’s Topps Industry Conference.
That examination, which covered Feb. 9, 2024, through March 31, 2024, also found Fanatics had used the proper controls to distribute high-value cards fairly.
The firm also completed another examination last year to ensure the selection and distribution process for the Topps NOW Olympic 1/1 featuring a triple autograph from LeBron James, Steph Curry and Kevin Durant was random.
That card has yet to surface publicly.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.