Kevin O'Leary says the 2007 Michael Jordan-Kobe Bryant Dual Logoman — the record-setting card his group purchased for $12.9 million in August 2026 — has appreciated by more than 30% in the five months since the historic transaction.
"It's now worth almost $17 (million) to $20 million," O'Leary told Fox & Friends on Thursday.
O'Leary also said the 2004-05 Jordan-Bryant-LeBron James Triple Logoman card, which he also was holding in the interview, is worth $25 million to $30 million.
Kevin O'Leary says the Kobe Bryant/Michael Jordan Dual Logoman he purchased for a record $12.9 million in August is now worth close to $20 million.
— cllct (@cllctMedia) January 22, 2026
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O'Leary was joined on the show by Matt Allen, known as Shyne in the industry. Shyne has acquired most of the Logoman cards, including the Triple Logoman, which he bought in Puerto Rico in 2020 for an undisclosed sum.
Shyne told cllct O'Leary's number on the Jordan-Bryant Logoman came from Card Ladder, which currently cites the card being worth $17.05 million. Card Ladder numbers, especially at the high end and with one-of-one cards, have to be taken with a grain of salt, due to the lack of comps.
However, Shyne said he believes the number is accurate based on "market movement in the high-end space, which we know since we are buying."
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The two, together with a businessman named Paul Warshaw, make up Secure, which calls itself a collectibles lending and private sales sourcing business.
Shyne told cllct the company has spent $100 million on cards so far.
"Our plan here is to collect these. We have more cards like this," O'Leary told the network. "The point is, a decade from now we think they will be worth even more."
O'Leary has intimated there might be an opportunity for the public to buy into the group of cards bought by Secure, called the WonderShyne Index, but nothing has been confirmed.
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Darren Rovell is the founder of cllct and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.