Michael Jordan 'Logoman' card offered in first public sale at Goldin

Upcoming sale could mark a watershed sale for any Jordan card

Cover Image for Michael Jordan 'Logoman' card offered in first public sale at Goldin
One of the most coveted Michael Jordan card ever produced (Credit: Goldin)

The first public sale of the 2003 Upper Deck Ultimate Collection Michael Jordan "Logoman" card was announced by Goldin Auctions on Friday.

The one-of-one card, which features a Jordan signature as well as a game-worn NBA logo patch, will join the upcoming Goldin 100 auction, starting April 19.

“It is without a doubt, the single best and the single most valuable Michael Jordan card … that has ever been produced,” said Ken Goldin, founder of Goldin Auctions.

The card had never been seen publicly until 2022, when PSA received the coveted Jordan card along with a one-of-one Kobe Bryant card from the same owner. PSA assigned the card a grade of Authentic and an autograph grade of 10.

“Jordan's greatness on the court has translated into making his cards some of the most desired collectibles in existence, and this one-of-one 'Logoman' may stand above the rest,” Goldin said. 

Currently, the record price paid for a Michael Jordan card belongs to the 1997-98 Upper Deck Game Jerseys Autograph card, which sold for $2.7 million in a private sale brokered by Goldin Auctions in 2021.

LeBron James’ rookie 'Logoman' also hails from this same set, selling in 2016 for $312,000 at Goldin Auctions.

Will Stern is a reporter and editor for cllct. You can follow him on X at @Will__Stern.