Unrivaled, the 3-on-3 professional women's basketball league, and Panini America have agreed to an exclusive multi-year trading card partnership, Panini announced Thursday.
The deal features the first officially licensed trading cards for Unrivaled, which will be available through the print-to-demand Panini Instant program.
Financial details of the agreement weren’t immediately announced.
Founded in 2023 by WNBA stars Napheesa Collier and Breanna Stewart, Unrivaled is a professional three-on-three women’s basketball league that allows athletes to play domestically during the WNBA offseason.
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Panini plans to release a Rewind set covering the league’s debut season in 2025.
The league’s inaugural season featured six teams with two additional joining in 2026.
“Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women’s game and female athletes,” Panini America senior vice president of marketing and athlete relations Jason Howarth said in a statement. “Unrivaled’s 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense.”
The exclusive maker of licensed WNBA cards since 2018, Panini agreed to a renewed multi-year partnership with the WNBPA in November.
Described by the parties as the most lucrative licensing partnership ever for women athletes, the expanded deal includes investment in player marketing, product innovation, autograph deals and sponsored events.
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Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the collectibles editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.