The latest StockX “Big Facts” report, released Wednesday covering data from the first half of 2025, highlights the hottest brands and trends on the platform — from sneakers to Labubus.
StockX was no stranger to the Labubu craze, which has overtaken the rest of the retail world. Its producer, Pop Mart, has become the top-selling collectibles brand on the platform since October 2024. According to the report, its sales have continued to accelerate, logging double the number of transactions in June 2025 as in January.
The average resale price of Labubu products on StockX in the first half of the year was $121, with 2.4 million searches during that period and an increase of 748% in Pop Mart sales for the first half of 2025 compared to the entirety of 2024.
Pokémon and Topps both recorded triple-digit sales growth year-over-year on the platform, largely powered by strong premiums on the resale market.
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For sneaker brands, ASICS came away the big winner, up 71% year-over-year in trade volume on the platform, followed by Mihara Yasuhiro (63%), Salomon (53%), Anta (51%) and On (15%).
Among the hottest sneaker models in the report are the ASICS Gel-NYC Cream Grey, which are up 167% year-over-year on StockX, as well as the Nike Total 90 3 SP Metallic Silver Black, which sold nearly 7,500 units on the platform.
Timberland crushed its competitors in the shoe category, growing 123% over the period. Next was Clarks, up 58%, on the heels of collaborations with Supreme, Human Made and Liam Gallagher from Oasis
Cactus Plant Flea Market’s unique collabs with Nike for hockey and soccer jerseys helped the brand grow 328%. Mitchell & Ness, though not one of the top growing brands on the platform, still managed to notch 40% year-over-year growth and land as the ninth fastest-growing apparel brand on the platform this year. Its 2008-09 Derrick Rose jersey had a sales uptick of 600% compared to the same time last year.
New Era enjoyed a 274% year-over-year surge, credited in part to its collaboration with Takashi Murakami — especially the hit caps featured in the 2025 MLB Tokyo game.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.