Collectors have spent more than $7.1 million on Panini Blockchain so far in September to set a platform record for the second consecutive month.
September’s total, through less than 12 days, has already eclipsed the record $7 million spent on the platform in August. August’s total beat out the $6.8 million spent in March.
Prior to 2025, the most spent on the platform in a single month, according to Panini Blockchain’s public records, was $6.68 million in July 2021.
September’s total has been driven by a significant increase in the average price per transaction. The average sale sat below $30 from the start of 2022 through 2024, but has started to climb since February.
As of Friday morning, September’s average transaction price was more than $99, which has been aided by a number of ultra high-end sales in recent days, including the record $175,000 paid for Caitlin Clark’s Green Kaboom 1/1 NFT on Monday.
According to Panini Blockchain records, three NFTs have sold for $50,000 or more, and 20 have sold for $10,000 or more over the last week.
RELATED STORIES:
- GameStop’s collectibles business continues to surge with PSA partnership
- Record $416 million spent on online card sales in August
- TCG offerings blow away sports cards in August grading report
- Pokémon cards dominating grading submissions in 2025
The current week, which started Sept. 7, has been the strongest on record for the platform with $3.96 million already spent.
"While the surge has been 'recent,' it really goes back to the continued development and commitment to enhancing the user experience on our Panini Blockchain platform, including giving them the tools to track recent sales and identify the players they want to keep their eyes on," said Jason Howarth, Panini America's senior vice president of marketing and athlete relations.
"What’s also nice to say is that you have seen sales not just from our early Panini Blockchain collections but more current ones, including the WNBA Rookie Royalty product, which was also extremely popular as a physical product."
Panini Blockchain launched in January 2020 with cards featuring stars from the NBA, NFL, NASCAR and more. Hobbyists spent $1.6 million on the platform across 4,452 total transactions in 2020.
Collectors then spent more than $25 million on the platform in 2021 as interest in collectibles surged during the COVID-19 pandemic. A then-record $31.8 million was spent on the platform in 2022 when total transactions more than doubled from 2021’s 561,540 to 1.24 million.
Interest in the platform cooled in 2023 ($14.9 million) and 2024 ($13.5 million) before 2025 emerged as another breakout year. Collectors have already spent more than $39.8 million on Panini Blockchain in 2025 across nearly 1.2 million transactions.
This year’s record total has been driven by the highest average transaction price ($28.63) since the platform’s debut in 2020.
Panini Blockchain’s record September also arrives alongside a surging physical trading card market, which saw more than $416 million spent online in August. That record-setting result was highlighted by the $12.93 million paid for the 2007-08 Upper Deck Exquisite Collection Michael Jordan-Kobe Bryant Dual Logoman 1/1, which set a record for the most expensive public sports card sale.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.